There are chasing hard after the catch Correctional Correctional good quality as the "cries" high
Exposure "domestic", the Dairy Queen (DQ) generals online "imported jam" and other words quietly deleted; claim "is now grinding to do" a lot of milk, milk powder is reconstituted in; known as "pig brewed"China upper arm blood pressure monitor in fact concentrate blending.
Reporter investigation found that the food industry the use of attractive advertisements to attract consumers into the use of tricks, many large companies also cooked a lot of new terminology, seditious, full of confusing. Consumers can not help but China basal thermometer manufacturer send questions, since the advertising is misleading so strongly, so why can onto the TV, print media, as well as shops, posters, openly Huyou consumers?
Food industry advertising and more chaos
China automatic digital blood pressure monitor Was made after the jam broke, reporters after opening the DQ China official website found on the "fashion show itself," the slogan products have small change. Baidu snapshot and the comparison shows that the current official website, the original claim as "the blackberry, cranberry raspberry, mango, strawberries and other berries or fresh fruit imported jam,China upper arm blood pressure monitor manufacturer accompanied by freshly squeezed sweet orange juice", is now quietly deleted the "fresh fruit raspberry jam or import, "" sweet, fresh squeezed orange juice "and other words, after the official website claims that the" vitamins, fiber rich "has changed to the" rich taste. "
In fact, the food industry such hype, flicker is not uncommon for consumers already. Around the surrounding food advertising, always pick out some of the ambiguous statement.
"Pure pork bone soup brewed by the rich in calcium, a bowl of soup of the calcium content of milk, four times, ten times the number of ordinary meat." Ajisen Ramen in the official website and the store menu, the soup nutrition information has been the biggest selling point. In many consumers, this kind of advertisement is no doubt tempting yourself very excited. Reporters recently came to the Shanghai Grand Gateway Ajisen Ramen shop, its menu has not changed, the description is still the biggest selling point of nutrient-rich broth.
Insiders said that many advertisers might sound like the language is no problem, in fact, will find the digest may be misleading to consumers. For example, claimed that "alternative breakfast" of a certain brand of milk drinks, causing many consumers questioned, normal breakfast standards need 50-70 grams of staple food, some high protein food, a small amount of fruits and vegetables, from the product list of ingredients see, this drink is not only not fully contain these nutrients, as well as intake of a variety of additives may be; Again, many currently on the market called "non-fried" potato chips is oil baked, advertising often takes the easy way .
This year's "315" period, the Shanghai Industry and Commerce announced in 2010 a typical case against the interests of consumers, including: The Ministry of Agriculture, Food Quality Supervision and Testing Center (Shanghai) detection, Suntory "Gan zero" tea bottle containing 19,120 calories, the so-called "zero calories" constituted false advertising. Bluff because it is advertising, Suntory was the business sector of the administrative penalty imposed 1.36 million yuan.
Not plugging prior review
Shanghai Delta law firm partner, said Wu Dong, known as the "import", but it is actually made, such behavior has constituted a fraud on consumers, companies can not delete a word of publicity trouble, on the one hand consumers under the "Consumer Protection Law" retreat one lose one, the other regulatory agencies should be investigated, if confirmed to be the imposition of administrative penalties.
So many consumers have doubts that advertising could have been a brand for consumers to understand the way, as involving a very wide food products should create a better advertising environment, and now food advertising has become the hardest hit by false propaganda, and repeated exposure, which in the end is which part of a problem? Experts told reporters that the regulatory system may be some gray area.