New Deal, traditional agents in the transformation process to specialty products, have to face the problem of academic marketing; domestic manufacturers of antibiotics has also started to learn foreign experience in the sales of antibiotics.
Antibiotics has always been the amount and the amount of drug sales in the largest proportion of product categories,digital blood pressure monitor countries' use of antimicrobial agents hierarchical management directory (for trial implementation) "issued an unprecedented response from all over the news in its adjustment efforts are unprecedented, companies, distributors, and hospital are very concerned about this, a Chinese antibiotic marketing revolution is brewing.
It is reported that the amount of domestic hospital antimicrobial drugs in about 24% of all drugs, in accordance with international drug about 20% of the level of hospital antimicrobial drugs in the market or will be shrunk 200 billion yuan.digital thermometer manufacturer In the full implementation of the antimicrobial drug management system before, some areas have restrictions on the use of antimicrobial agents to develop measures, in particular, Tianjin, Anhui and pilot implementation of the color significantly. Two tertiary hospitals to antimicrobial agents require no more than 50 varieties, two varieties of hospital antibiotics not more than 35 species.
In addition, many provinces and cities to strengthen the management of medical drugs act that the usage of antimicrobial agents has been greatly reduced.digital thermometer "The number of constraints, the highest amount of hands-bit clinical use of antibiotics in the market structure will change." An industry source said: "" antimicrobial drug use hierarchical management directory (for trial implementation) "will encourage companies to abandon the original marketing model , choose a solid job of academic promotion. "
Limited opportunities behind
"The premise of the policy limit, agents must change yourself," the industry said: "equipment, supplies and other related industries have become the most direct beneficiaries of the adjustment of antibiotics, while these areas of low-threshold, high-value customers will also spoils quickly. "
The industry has warned, before landing in the boots yet, agents should consider changing the past, reliance on passive adjustment, passive switch, opt to adjust the product mix, looking for a good profit margins, less competition, new technology, the clinical demand for medical-related products continued to operate in such a good antibiotic, while active expansion of business scope, spread risk through diversification, increase profitability and ensure that they can continue to "live" down.
In addition, with the Western type of reduction in the use of antibiotics, antibiotics for the new policy will lead to increased demand for antibacterial medicine that many agents have begun to consider to run a number of antibacterial medicine and Chinese herbal varieties. According to the analysis of parties, with the blood circulation, detoxification, anti-bacterial anti-inflammatory, righting Qi in Chinese medicine class, such as the blood must be a net injection, Pien Tze Huang, safflower injection, Shenfu, Shengmai injection, heat Injection and other drugs will usher in opportunity.