July 25, GE's GE Healthcare announced the X-ray products business worldwide headquarters to China. The headquarters moved to Beijing's X-ray Products business unit is a fundamental global imaging business, the relocation of the headquarters across the Pacific, digital thermometer not only is GE Healthcare's headquarters moved first settled in China, has become the global headquarters of GE Group's business moved to China for the first time.
Investment adviser in the pharmaceutical industry researcher Guo Li pointed out that the first settled in China, GE Healthcare's headquarters relocation in fact thanks to a new round of national health care reform. From April 2009 began, the country began a three-yeardigital blood pressure monitor new health care reform, and the new medical reform the core is the "basic, primary, basic" in the huge domestic medical equipment market in three years needed for the elderly neglect the kinds of medical products based model to conduct a comprehensive upgrade.
This is also the reason why GE Medical's X-ray Products business unit moved to China's cause. Guo Li pointed out, foreign medical device companies have been hit the high-end medical equipment market, such as GE Healthcare, its high-end medical market in China reached 60 percent share, the previous target customers of domestic cities are also high-end hospitals. But with the domestic implementation of new health care reform, foreign medical device companies began to second and third tier cities to expand to meet the needs of the new medical reform.
Currently,digital thermometer manufacturer foreign medical device manufacturers in the primary coverage of 20%, but benefit from new medical reform of the domestic medical products upgrade, so the market has become a primary battleground. Such as GE Healthcare, which entered China in 1979, through 30 years of development, currently in China, nearly $ 1 billion in annual revenue. But GE plans to launch 20 models for the domestic market medical device products, and hope with 3-5 years in the domestic market, the GE Healthcare business in existing high-end and adjusted to the proportion of each primary 1 / 2.
Guo Li said that the current domestic medical equipment market, we have to focus on rural medical device market in recent years of rapid development, but also the future there is still much room for development. Rural health care market, including health services, rural hospitals and private hospitals, etc., as China's health care system continues to improve, just the size of the rural health care market there are hundreds of million, the future will be the main battlefield of the medical device industry one.