According to authoritative statistics, the reasons for the loss of hospital patients and 78% do not understand the needs of patients, can not provide satisfactory service, only 12% due to cheaper rivals, friends, word of mouth or natural changes in preferences. And public hospitals "boss" position compared to private hospitals in the medical standards, medical facilities, service reputation and visibility, and are at a disadvantage,digital blood pressure monitor facing the threat of a huge market, mainly in the following areas:
1 location are not allowed or vague, difficult to form a significant competitor with market segmentation, market share is not satisfactory, as the increasingly fierce competition, loss of business growth and expansion of energy and momentum, to a certain stage will be eliminated.
2 more for the treatment of liver disease, kidney disease, urinary and reproductive, asthma, joint disease and other incurable diseases, and few involved in cardiovascular, diabetes, surgery and other major diseases, digital thermometer manufacturer a general lack of core competence, but no brand at all.
3 did not form a professional character and scale of development, human resources, technology, services and public hospitals, a larger gap.
4 In order to improve treatment capacity, equipment and advertising into a larger, less effective. Many private hospitals integrity is not high,digital thermometer advertising often exaggerated by the media's collective "siege."
5. Some private hospitals lack modern hospital management and marketing tools, is not effective, standardized operation of the market, innovative technology and keep up with modern hospitals require patients needs.
There is no smoke in the victory on the battlefield, private hospitals must be marketing the center, to enhance the image of publicity, training and technical exchanges, to improve medical quality and service levels continue to move forward.
Public hospitals make up less than
Many private hospitals do not increase efficiency is always one of the most important reason is the "eyebrows and a beard grabbed", which specialized in patients which specialist to do more, emphasis on "small", the lack of proper market positioning, including the hospital where the market professional treatment techniques to locate and differentiate the service location.
There is no clear and unique, and can effectively segment the market position of other hospitals, it is difficult to be competitive. Ask, if all hospitals are the same, how can you first thought you were? Why must they come here to treat it? Thus, market positioning must be accurate, segment point to clearly and simply, to be able to sharply revealed the superiority of the hospital, others do not provide services, including hospital services unique objects, time and methods, and to enable patients to always keep in mind .
Service differentiation is the contemporary trend of development of private hospitals, which, as economic development to a market economy, calling for "service" as to let the patient fell ill, we must first think of your medical equipment, appliances, medical care, medical personnel and medical services.
Currently, private hospitals should take the "narrow niche marketing" of the road, that "special disease cures", highlighting their specialized characteristics and professional. In the special feature on the idea of ??running the hospitals should be based on the medical market rules, the social demand, choose to play to their advantage, the ability to identify the current shortage of public hospital services, patient demand shortage of projects, such as beauty, men and women dysfunction, gynecology, dermatology, dentistry, etc., into a professional or specialist hospital general hospital characteristics, such as the Women's Hospital, × ×, × × male hospital, × × geriatric hospitals.
Private hospitals to clear their relative advantages and disadvantages of public hospitals, specialist attention to special services, the hospital opened a large difference with the public. Vaccine Immunol accompany the implementation of a hospital, to promote "service with a smile," the patient from the hospital brought a smile from always feel the warmth, the hospital introduced by hand the most advantage of the situation and treatment techniques and equipment, is a good demonstration.