Efficacy of traditional Chinese medicine based on the survival and development overseas. Advantages and characteristics of traditional Chinese medicine should play, according to local climatic conditions and market demand, provide Chinese medicine services have advantages disease.
Promotion of Traditional Chinese Medicine in the European market alone is not a simple business model and operations,digital thermometer and to communicate more with government departments to strengthen the advocacy dialogue.
Held in The Hague Seventh World Congress of Chinese Medicine after the shooting by the help of CCTV "Chinese world" large-scale television series of the machine, the author of Chinese medicine in the Netherlands on the development status of the investigation and research.
Poland 350 years ago, Boym missionary doctor of Chinese medicine as a natural history will be the knowledge back to Europe, digital thermometer the Dutch Bushao Fu Chinese moxibustion applied to patients with gout, which, Europeans increasingly interested in Chinese medicine and conduct research . But the great development of medicine in Europe or in China's reform and opening up,ear thermometer a large number of practitioners to go abroad, especially those with high academic standards, or Chinese medicine practitioners in Europe to establish individual clinics, health services for local people, some Europeans gradually on the advantages and characteristics of Chinese medicine have a new understanding and begin to accept the traditional Chinese medical and health care. The following two stories, we can see reflected in the development of Chinese medicine in Europe.
Using the characteristics of traditional Chinese medicine clinic.
Overseas Chinese acupuncture and health care in general,digital blood pressure monitor few people fully with traditional Chinese medicine to provide health care services, with the advantage of offering traditional Chinese medicine clinic for diagnosis and treatment more difficult, but Dr. Jiang Yangqing is an exception.
He is the new China, Chinese medicine doctor in the early years studied with Chinese master Tung Chee Hwa, at the age of 48, to the Netherlands. Because of his diagnosis and treatment has a profound knowledge, in the digestive tract diseases, skin diseases and gynecological diseases have unique effect, so that through word of mouth, and soon formed a group of patients throughout Europe; every day an endless stream of patients, and 80 % of all Europeans. After nearly 20 years of hard work, Dr. Jiang Yangqing not only spread the Chinese culture in Chinese medicine diagnosis and treatment, so that the Europeans recognize the advantages and characteristics of Chinese medicine; but also to enrich and improve his service in the European clinical experience, through the the accumulation of high levels of medical services a fortune.
In order to serve the motherland, he acquired the ailing home Zhangjiagang Second People's Hospital. Currently, the hospital management team in his business, the annual turnover has reached 90 million yuan.
Dr. Jiang Yangqing of business experience gives us a lesson that: efficacy of a medicine based on the survival and development overseas. Although the use of traditional Chinese medicine exclusively to provide health care services for patients are not protected by law in the Netherlands, but Dr. Jiang Yangqing with his deep theoretical knowledge of Chinese medicine and medicine, through the diagnosis and treatment for the patient to resolve the Western failed to resolve the disease, patients have been recognition and word of mouth, this is his basis for the development in the Netherlands.
His success lies in a deep understanding of the advantages and features of traditional Chinese medicine, according to local climatic conditions and market demand, focus on providing an advantage in disease medicine services, such as gastrointestinal diseases, skin diseases and gynecological diseases.
Dutch government for the development of Chinese medicine has adopted a "national tolerance" attitude, more liberal business environment, medicine, Chinese Herbal Medicine, Chinese medicine formulations particles can be in the Netherlands, food, food additives and health products on the market. Pieces of Chinese medicine and Chinese medicine by Dr. Jiang Yangqing such as the provision of medical services, and its value will rise 5 to 8 times, enhance the added value of Chinese medicine.
This is another inspiration to us are: international development of Chinese medicine must have a number of good out of the efficacy of Chinese medicine overseas, provide a high level of this service, so as to enhance the added value of Chinese exports, but also to better dissemination of Chinese culture. Therefore, international exchanges and cooperation should focus on the output of a high level of Chinese medicine, which both economic and strategic point of view or perspective from the industry, are beneficial in the long term health of the pharmaceutical industry.
The Netherlands and Europe for Chinese medicine trade center.
Area of 1350 square meters of Divine Medical Centre, located in Amsterdam's ancient canal, by Mr. Dong Zhilin was founded in July 1986. Divine Medical Centre, more than twenty years of the development process can be described as stormy vicissitudes, and the center has now become the largest in Europe, set of medical, teaching and pharmaceutical products and medical devices in the trade in one of the Medical Group.
Into the bright and spacious clinic, the waiting room filled with patients from various European countries, both native Dutch, but also from Belgium, Germany, Switzerland, neighboring European countries. Clinic with acupuncture, massage, Chinese medicine, dermatology and gynecology and medicine major pharmacies.
Divine Medical Centre attaches great importance to medical services, outpatient Zuotang Chinese medicine experts are from well-known Chinese medicine hospitals and universities to hire from, they both have rich clinical experience, but also wrote books, lectures instruct people, but also often participate in various international academic activities of Traditional Chinese Medicine.
Divine Medical Centre, University of Traditional Chinese Medicine was founded in the Divine in all of Europe more than 200 medical schools in the largest, most Chinese characteristics, the most influential one in the medical teaching institutions. Both schools follow the teaching of traditional Chinese medicine school system and training methods, but also pay attention to local characteristics and the European knowledge and social background of students, more focus on disease prevention and control principles and methods to local conditions, more than 60 annually to the society with the medical profession of Traditional Chinese Medicine personnel.
Shenzhou University of Traditional Chinese Medicine has also undertaken a large number of continuing education professionals each year holding a variety of traditional Chinese medicine and acupuncture, massage, qigong and other continuing education training courses, and a variety of courses and professional development courses to improve in Europe in the Medical professionals enjoy high reputation.
Medical Center under the Shenzhou Shenzhou pharmaceutical products and medical devices in the Ministry of Trade. Central to the whole year round supply of 500 kinds of Chinese Herbal Medicine in Europe, more than 400 kinds of proprietary Chinese medicines and health products, over 300 medical device and acupuncture equipment, with annual sales of acupuncture needle 20 million, 300 tons of Chinese Herbal Medicine.
In addition to self-selected shopping centers, but also European countries have agents at all levels; as a European distributor, and the Divine Agent 50 kinds of full-quality products of domestic manufacturers in China, and China has its own import and export companies and work closely with Chinese medicine Pieces of the supply base.
Divine Medical Centre's development is not smooth, but full of thorns and rough.
February 27, 1996 shocked the world occurred in the Chinese medicine sector of the "Divine event." At that time, Dutch police sent 150 heavily armed police, medical center of Shenzhou 6 headquarters and the Treasury under the carpet-a comprehensive inventory of the grounds is suspected of Divine Medical Center operations and sales prohibited by international conventions protected species and plant products.
Holland's major newspapers, television, radio and the local Chinese media also carried out raids on the voluminous report, most of which reported on the Shenzhou extremely detrimental to the reputation of Chinese medicine center. The Dong Zhilin, nearly Buhuozhinian also be rendered as "engaging in illegal trading of animals and plants total underworld leader in Europe", to his spirit and have caused great economic loss and damage.
The face of hostile environment, Mr. Dong Zhilin and not be intimidated, nor this slump. He made an unexpected overnight decision: tight encirclement, never back down, the next normal business.
In the ensuing 2 years, the "Shenzhou event" by the Chinese government attaches great importance to the relevant departments and concern, the lawsuit is pending, the Divine Medical Center has been bustling with customers, long lines of patients waiting, medicine sales hot.
Dutch police eventually returned all the problems are suspected Chinese medicine products and the products, Divine Medical Centre clever marketing by the crisis in order to occupy the European market faster.
From "Divine incident," Mr. Dong Zhilin realize that the promotion of Chinese medicine in the European market alone is not a simple business model and operations, but more with government departments, publicity dialogue.
Based on this philosophy, as president of the Dutch Society for Chinese Medicine's Dong Zhilin and contact the Chinese community in Europe, called for strengthening unity and cooperation, and concerted efforts to promote the overall development of Chinese medicine in Europe.
September 29, 2001, 18 European countries, more than 60 academic groups of Chinese medicine, was set up in Amsterdam, the Netherlands Federation of Chinese Medicine Societies in Europe, and to develop Union Mission: promotion of Integrated Traditional and Western Europe, the establishment of the medical system, Traditional Chinese Medicine to promote the EU's legislative process, to the public promotion of Chinese medicine, Chinese medicine doctors to establish professional standards in Europe to develop a unified Europe, Chinese teaching materials to promote the publication of journals of Chinese medicine works.
Divine Medical Centre, the development also contributed to Mr. Dong Zhilin philosophy and thinking of updating, he realized that medicine is both an industry, but also a culture. Spread in Europe and the world to Chinese medicine, it is necessary to pay attention to the cultural characteristics of traditional Chinese medicine, but also the introduction of enterprise management, this Dong Zhilin three moves out of the important:
First, experts, Professor of Chinese medicine prepared by a unified system of Chinese medicine materials and promotional materials, through a variety of exhibitions, academic exchanges, seminars, outreach advocacy. Second, according to European regulations on hundreds of medical products in the packaging re-design, the creation of "Shenzhou" brand, its all-round with the international market. Third, the establishment of domestic medicine in line with European standards and finished Pieces of the production base and sales network in Europe and timely analysis of market dynamics, grasp the pulse of the market.
At present, the Dong Zhilin is focused on pharmaceutical products in the registration in Europe, and strive for early access to traditional Chinese medicine pharmacy heavy barriers. Divine Medical Centre hope to soon achieve its strategic objectives.