Aim at customer for medical equipment lack of insight into what this one characteristic, many pharmacy opened to experience primarily medical equipment stores, mainly is to let customers through the field experience, increase the medical equipment goods and let them know the customer experience of actual use effect.China digital sphygmomanometer If the customer feel good, will spontaneous active purchase. This is different from the past, rely on the shop assistant recommend, persuade the customers to buy the passive way of sale.
Choose to the category, choose good people
Do experience in the sales, to get the customer response is not easy, pay attention to the following factors are very important:
1. Some customers first experience of the way inChina infrared forehead thermometer disguised form after selling to worry even boycott, instrument is the experience in the sales effort to eliminate these first negative effect.
2. Careful choice of experience goods, not all of the medical equipment goods are suitable to experience, and suitable for the experience of goods is mainly care massage, use more safety testing instruments and physical rehabilitation of equipment, etc. Customer experience first is to pay attention to safety, second is the effect.
3. The ultimate purpose of goods experience is to bring popularity and sales, in choosing suitable for customer experience of commodities, attention shall be paid to the number of varieties and expected sales, if used for experience categories is too little,China upper arm blood pressure monitor cannot attract enough customers. Because of the experience is can't again with goods sales, but also pay attention to the goods if through the experience can't bring increased sales, is not worth the candle.
4. Experience some of the details to pay special attention to: such as the equipment the clean health, customers in the experience of illicit close sex, in the experience to guide customers when the correct use of methods, in the experience of the customers don't interrupt the process experienced to introduce products.
5. The crowd for specific choice, because is the experience in the sales, most of the customers are not very familiar with this, so want to be through the publicity and marketing activities, China basal thermometer manufacturer and market promotion activity first to choose these are interested in further understanding of the audience.
Pay attention to publicity, completes the training
In the practical preparation process, we mainly do the following work, and made the obvious effect:
1. Paying attention to publicity and marketing, after all customers used to sell direct purchases in the past, the lack of understanding of the experience in sales, customer for medical equipment also don't know that much, so want to wake up the market, publicity and marketing is the first thing to do, the paper introduces the traditional and the difference between sales mode, medical devices and experience bring customer actual health benefits.
2. Pay attention to the layout of the supermarket, because is the experience in the sales, so want to pay attention to and traditional sales store distinction, in stores to attention in the experience of according to different requirements to clearly division management and in color, lamplight, the channel, such as appliance more inclined to life in front of decorate, also pay attention to hygiene and hot tea and the life detail, make sweet, comfortable, relaxed experience environment.
3. Paying attention to the employee's business training, service process and service of the detail of the design, first let clerk skilled devices use method and some related health knowledge and the note service process and the difference between the traditional sales, the key is to let the customer can rest assured, comfortable, relaxed to experience, fully feel bring you health feeling, let efficacy to talk, it is strictly prohibited to clerk for commodities is recommended.