"By the end of this year, China's sales will probably up to us $44 million, and will be more than 50% growth rate." The world's largest private medical device company cook medical vice President and President,China automatic digital blood pressure monitor Asia Pacific Barry Thomas has visited China disclosed.
Three years ago, cook decided to increase the investment in China, was founded in Shanghai announced the first for Asia market area Shared service center, to meet the rapid growth in Asia market demand. And more to the industry attention is, cook at that time to be a thrown in the determination of the direct sales modelChina upper arm blood pressure monitor manufacturer , this to relatively dependent on traditional dealer sales model of YiXie field is undoubtedly a big impact.
Three years later, Barry Thomas again face media, China flexible thermometer manufacturer said "direct sales will not be accomplished overnight,China pacifier thermometer manufacturer but he still believes that the era of direct selling will come". In the process, cook in China has been into all industrial chain integration with production and sales mode reform to try.
To prepare for the realization of the direct selling
The pharmaceutical economic news ":China basal thermometer have a we are concerned about the problem, the year before cook said to direct, where people are very strong repercussions. But according to the current situation does not implement too satisfactory,China waterproof thermometer from your perspective, whether it is the failure to try admit?
Barry Thomas: I feel I cannot say direct marketing is a failure, because in my view, there will be a point in time for China direct selling prepared well. This time what to come, I'm not sure, but I'm sure there's such a point in time. Once the time arrival of words, I hope to be among those medical cook the part, and not just by watching.
For any of the major economies for, medical expenses is very large one, and a large part of medical expenses, and from the product distribution and distribution. Especially for the good, expensive products, it needs very good store, and at the same time the cost of shipping of very high, so I think that direct selling is sure to come. That's not to say it to fit in all areas develop, that I'm not sure, maybe in the west of China to realize marketing is very difficult, may this life I not seen, but the three to five years in Shanghai, Beijing or guangzhou such cities can realize direct sales model, is very promising. And I think that not every one kind of product are suited for do direct, those in the whole process dealer has not provide more value-added products, that can be used to do the direct selling.
Realize the direct selling is not achieved overnight revolutionary process, it may be asymptotic, the slow evolution way, but this day will come, just the process will be slow. We now have the infrastructure ready, set up their own Shared service center, distribution center, so we thought that once someone need such sales model, we can quickly adapt to the demand, can start to direct marketing. Of course it can't be this year also can't be what happens next year, but I believe that early party one day. Direct selling way will become part of the whole supply chain, will not replace the existing supply chain, but will become part of the supply chain.
I speak of the supply chain refers not only to the distributor, the whole process is to speak. From the beginning of the product examination and approval to products from the distribution center cook sales go out, and then to local distribution, and finally to the hospital, and even hospital for patients is finally providing the whole process of use. Now we are exploring all kinds of schemes, see how to through integration, and makes the whole supply chain in every link of the lower costs.
The pharmaceutical economic news ": do you have any new investment plan? Whether the future will be established in China factory production?
Barry Thomas: we thought that in China don't cook our own factory offered medical treatment, but in China find very good local companies, close cooperation. We already have a good cooperation partner.
Now we production and distribution in two ways: one way is first in Australia will be processed into semi-finished products, sent to China, in China will semi-finished products processed into finished products, all of the packaging and processing all done, then shipped back to Australia last disinfection and confirmation, finally from the products are exported to Australia to all the world; The second way is, the product all the processing, deep processing, packing in China finish, make the finished products, then moved to Australia quality, finally sold to all over the world.