Recently, Jinzhou City, Liaoning Province Food and Drug Administration for the illegal advertising of medical devices mainly in the form of classified, summarized,China basal thermometer and be published in the community, to help consumers improve the identification ability of illegal medical advertisements.
According to the survey Jinzhou Urban, illegal medical advertisements major distribution channels are TV, radio, newspapers, periodicals, color pages, word of mouth, with its advertisements are eight characteristics:
1 to unlimited China waterproof thermometer expansion of the scope of the product, exaggerated.
(2) the effectiveness of using the language of scientific expression, such as "a very effective product," "good results"China fever thermometer manufacturer ;, "good morning with the morning", "used like", "really useful" and so on.
China baby thermometer manufacturer 3. The use of national agencies, research institutions, medical institutions, as well as experts, doctors, patient's name and image to such false propaganda. These ads are usually let the so-called "patients" readme distress of illness and treatment process, and emphasis on product efficacy and finally the characteristics of the product experts, to explain performance, and highlight the therapeutic effect of its products is unmatched by other products of.
4. China wrist blood pressure monitor The use of public trust in the celebrity false propaganda.
5 compared with other varieties, to belittle other products.
6. The use of absolute language. Such advertisements often contain illegal "non-toxic", "invalid refund", "no reliance", "insurance companies" and other terms, or use the "unique", "exact", "latest technology", "the most advanced science "and" first "and other absolute or exclusive terms.
7 presentation of the product "hot", "buy", "trial" and so on.
8 Although more standardized language advertising, but does not mark the product registration card number.