Glasses atypical profits industry

Itc near to work in the millet recently want to change pair of glasses, before lunch break, she went to stores around looked round. "A pair of brand glass frame, cheap 12000, medium 34000, expensive that MeiPu, tens of thousands of. If the lens of money, change on a pair of glasses, a monthly wages, the smaller part's too rich." The people give directions, millet used the weekend time went to panjiayuan glasses wholesale market.

She found that those in the big shopping stores in thousands China fever thermometer manufacturer of yuan price of picture frame, here only sell hundreds of yuan, famous brand picture frame is their early one thousand s. "Spectacle industry also too profits now, with a city, the price difference how so big?" " Eventually, millet in panjiayuan spent less than one thousand yuan, with a satisfied new glasses.

Reporters use a week visited Beijing glasses stores and glasses wholesale market, the price is great indeed found glasses, some reach several times and even ten times as much as the gap. But from eyeglasses exclusive and glasses wholesale market different operators, given the different cost accounting, they think glasses industry is not profits. Glasses whether profits industry? Or is it a kind of typical China baby thermometer manufacturer profits industry? Reporter for this launched a probe.

dalianption

experience

Stores and wholesale city ten times the price difference

Millet in shopping stores seeing the that style of frames, she also saw in pan, only a third of the price shop, still can bargain. But according to reporter survey found that this level of price difference is not new.

In Beijing the southern section of the pan near the bridge, the Beijing on almost all glasses wholesale market. It was once the glasses factory is located in Beijing, Beijing 1991 glasses in the city was born, this is also the first Beijing glasses wholesale market. Now, in panjiayuan bridge near, greatly small glasses wholesale market rises.

Reporter in pan at the north of the southwest of garden city mirror China wrist blood pressure monitor glasses to see, the four buildings have nearly hundred optician's, almost all of the brand on the market frames and lens, can be found here.

"Here most of the frames is the price of five hundred yuan the following, have individual import about one thousand. We here mainly to the general public, too much expensive goods didn't also people buy." In the name of the XiaoDong business optician's garden mirror to tell a reporter, a mirror in court, spend $beside with a pair of glasses, is "reasonable price".

In a visit to a garden much home after the optician's, the reporter found beside the glasses really widespread $, and even a one hundred for a piece of a pair of glasses. A few frames and a few of the lens, and take the goods etc.

"Every year before and after school it, our business here most fire, with the children to go with a lot of parents, especially mirror after the summer vacation period. It is winter, the students are still at school, business is not so good." XiaoDong says the glasses industry clear seasonal, to the winter this off-season, the owner and shop assistants will stand to store the LanKe, to the summer season, will certainly in the store busy.

Name yuan inside lens, like XiaoDong so carefree the shopkeeper many, they stand in the store, the guest solicit, once have customers, and "acquaintances price" sell.

CK, GUCCI, BOSS, Levi "s, and porsche, jaguar, Nike, and so on, these familiar or not familiar with the famous brand, often or rarely occur in the nameplate on the glasses, a mirror in the garden are civilian price.

"Even Levi" s such a famous brand frames, in here is also hundreds of money a vice. In a certain store? Thousands of. No exaggeration to say, a difference of ten times. "Once in the brand of the work LaoShao optician's told reporters.

And only one kilometer from here (jinsong a nearby bridge eyeglasses exclusive brand, main all kinds of world famous brand, the price is in one thousand yuan of above all, thousands of yuan a pair of frames can be found everywhere.

cost

accounting

Stores a year more than three hundred rent

Glasses city hundreds of yuan a pair of glasses, why in stores to sell several times the price? In business for many years old xidan optician's hou, with reporters calculate a bill. In his view, the glasses are not like ordinary people think so profits, "Maori high, the cost is high".

For a optician's speaking, the biggest cost is the rent. Old hou shop area more than one hundred square meters, the offices are about three million yuan. Another big head is to decorate into, also have hundreds of thousands of. Other hardware expenses such as equipment, premise into close to, maintenance costs about $ten thousand a year. All kinds of license, AD campaign where every year, and there are also several ten thousand yuan.

Equipment is one-time investment, other such as rent, maintenance, propaganda and other fees, must assume every year, and are short of one cannot. Especially the rent, the core China forehead thermometer of the treasure land in xidan commercial circle, old hou feel every day is in the "live in debt, like a taxi driver, the pressure of granting in place there every day."

Although the rent is high, the pressure big, but old hou don't want to move, because the xidan person is enough big, "as long as it is not the business won't go down, I see no one willing to move. You see there (xidan) big yue city, the rent is about $60 per square meters every day, also not the full rent, no one wants to go."

In addition to the rent besides, old hou store and an important cost manpower cost. Old hou store hired three workers a shopping guide, the two technical personnel. Technical personnel salary is higher, three people together, a year must have several hundred thousand.

"Although xidan stream, but see a lot of people with real people. So, a lot less, the staff is in an idle state. Occasionally, salary sends some worthless. But can't, so big stores, three staff add me, is the minimum configuration."

stock

channel

Also from the jiangsu and zhejiang provinces of guangdong

In addition to these basic input, and the rest is purchase cost. Old hou such stores, at least to ensure that more than one thousand store vice frames, number of the lens, in addition to sunglasses, invisible glasses, etc. In China, the most developed industry glasses is jiangsu, zhejiang, guangdong, etc. Old hou supply of goods is also from there. Data shows, China's first glasses wholesale market in jiangsu danyang, then is the guangdong guangzhou. Glasses of the most developed is manufacturing industry in southern jiangsu, zhejiang