China Enterprise News - China Business News Network (Reporter Liu Yongkun) 2003, SARS and avian flu in recent years, a new influenza epidemic, led the wave of market demand for temperature detection. The world's leading manufacturer of electronic Microlife Medical thermometer
to its own brand Microlife and ODM, OEM form of marketing around the world last year, shipments of electronic thermometers breaking 20 million, approaching 5 percent global market share of almost every two electronic thermometers in have a slightly produced a hundred sit tight in the world's first.
Microlife Chairman Jin-Yuarn Lin said, in addition to electronic thermometers, the electronic blood pressure monitor, the 100 slightly rising shipments also have been squeezed into the ranks of the world's top five enterprises. In addition, the constant electric blanket shipments have gains, estimated this year is expected to squeeze into the global top five list.
Microlife Founded in 1981, inception of the capital only 100 million; the following year, 100 venture products --- a little personal basal body temperature measurement system, access to China Taiwan and the Brussels Exhibition of Inventions two gold medal, sales of electronic thermometer began to slowly pulled up. The other main products of electronic blood pressure monitor, then wait until 1985, when the sale in the market.
Jin-Yuarn Lin said the 100 slightly in 1995 after obtaining the European CE certification, the relevant products will be exported in large quantities, and in order to enhance corporate profitability, to take the brand, OEM hand model, sold around the world; but also continue to seek a breakthrough in technology and patent protection, in less than 10 years, the electronic thermometer unit shipments will be made first in the world.
Jin-Yuarn Lin stressed that the strategy since its inception in 100, to maintain family health for the positioning, the rise of the Internet, is very optimistic about the long- range health care without Borders program, Microlife home medical equipment will be dedicated to integrated network services, will be the next business profit from the development stage.
With the continued spread of new influenza epidemic, pushing up electronic thermometer, ear thermometer, forehead thermometer significant increase in body temperature measuring product shipments. Microlife that Europe and America electronic thermometer orders from August 2009 onwards full, production scheduling has to follow in January 2010 after the peak season shipments with electric blanket drive, is expected to hand over operation of the fourth quarter of last year good results.